If you're not in the know, ConvertKit is an email system for bloggers. That last part is important. They advertise that the system was built by bloggers for bloggers. So you're probably like yeah, ok. But honestly, you can just tell from the product that it's true. It's so incredibly functional for my needs. It has every feature I want, and no crazy extra features. I'm pretty sure I use every feature available on there. Which isn't actually that many. Because it only has what you actually need, not 12 other bells and whistles that don't really help anything. Thumbs up for that.
Here are the actual reasons why ConvertKit has converted me.
The Beginner's Guide to ConvertKit
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ConvertKit allows you to tag each subscriber with one or more “tags.” So they can be “New subscribers,” “Interested in Pinterest,” “Social media lovers,” etc, etc. This is extremely useful in deciding who gets what email. The Interested in Pinterest people should get every article you write on Pinterest, and your Pinterest course, and your Pinterest challenge. And your New Subscribers should get your welcome sequence. And so on. But how do you manage all those tags? That brings us to point two.
ConvertKit has great automation tools. You can tell it that whenever someone signs up to a particular form, they get tagged as “Interested in Pinterest.” Or, if they click a link to an article about Instagram, they're subscribed to your segment of emails on using Instagram for blog growth. It's all automatic, so you don't have to sit there putting people on different lists. You just set up these “rules” once, and the rest is all automated. It's awesome.
ConvertKit has nice, simple, and easy to use forms. You can use these as actual forms on your website.
And you also use them to integrate with services like Leadpages. You can send your Leadpage subscribers through a particular form, so the automation rules on that form will apply to those subscribers.
If there's one thing I have to criticize, it's that the forms are not very customizable unless you know code. But, I like a simple form, and if you want something with lots of bells and whistles, there are tons of other options like OptinMonster. And pretty much any of the major ones will integrate with ConvertKit.
ConvertKit makes it very easy to set up “sequences,” meaning a series of emails that go to a particular set of subscribers. Just write your emails, tell it which subscribers it should go (for instance, all subscribers tagged “New subscriber”), and off it goes. It also gives you stats on your open rate, your click rate, and your unsubscribe rate, which is helpful to know.
Of course, if you just want to send a one-off email, you can do that too. Just write the email and schedule it for whenever you want. No muss, no fuss. The good thing about ConvertKit emails is that they are very simple. They do not have the big drag and drop builder the way some services likes MailChimp and AWeber do. You may like those pretty emails, but the truth is, they are more likely to go to spam. It's better to send a nice clean email that looks like it's from a real person.
Of course, if you do want a “fancier” email, that's totally possible with code. Check out my course, Customizing ConvertKit for a done-for-you email template for ConvertKit.
So, that, my friends, is why I have been converted to ConvertKit. I highly, highly recommend checking it out. Even if you don't have a big list yet, it's going to be so much easier in the future if you started out things like tagging now.
Two thumbs up on ConvertKit.