I love ConvertKit, but the default emails can be a little plain. If you leave the default settings on, there's not a lot going on. But if you know a little CSS, it's easy to customize your ConvertKit emails. And if you don't, I've got a course for you! Read on for the details 🙂
How to Customize Your ConvertKit Emails
Make a template with CSS
ConvertKit doesn't have a drag and drop builder like some other services, but you can still customize your ConvertKit emails. You can create a custom template using CSS. CSS can be used to add borders, buttons, headers, colors, fonts, and other branding goodness.
Use a branded header
A great way to distinguish your emails is to use a branded header image at the very top. You can easily create one on Canva. Make sure to use your brand colors and fonts.
Here's an example of mine:
You can either insert the image directly into the email, or you can insert it into your email template so that it shows up in every email automatically. ConvertKit has a good guide about how to do that right here.
Use brand colors
If anything in your emails is going to use a color (like links, or headings), make sure that they're your brand color(s). Branding is important to help your readers connect with your business, and remember and identify your business. It might not seem like a big deal to change the color of a link, but every little bit helps.
Use headings and subheadings
Headings and subheadings help to break up the email and make it easier to scan or read. People like content that they can easily scan and headings help them do this.
You can insert headings right in the email header:
If there's something that you want people to click (like an “Enroll Now” button for a course), it helps to make it look like a button. ConvertKit doesn't have buttons built in, but you can make them with a little CSS!
Have fun customizing ConvertKit!