Are you using a free email course as part of your blog? If not, you should be! Free email courses are a great way to establish your expertise, give value to your readers, and pitch your paid product! So let's talk about how to create a free email course and grow your list!

How to Create an Email Course and Grow Your List

 How to Create an Email Course and Grow Your List! These blog tips are great! Learn how to grow your email list with an email course! This is perfect for beginner bloggers! Click through to read the rest! #blog, #blogger, #blogtips, #blogging, #blogbiz, #emaillist

*This post contains affiliate links. You can read my disclosure here.

Why email courses are great for building your email list

Email lists are great list builders. They give people a strong incentive to sign up and hand over their emails because they offer so much value. And they people that are signing up are the “right people” because they’re showing genuine interest in the topic of your paid product.

Email lists prime your audience for your paid product.

“Your email course is a hearty taste test. It’s not enough to be a full meal, but enough that you’re like, dang. I want that.”

— Teachable

Creating your course

You don’t need to start from scratch when creating your course. Think about where you can draw content from.

Some examples are:

  • Old blog posts
  • Old social media posts
  • Old webinar slides
  • An eBook
  • Preview content from your paid offering

Create your content with the problem it's trying to solve in mind. You want it to be actionable so that people can really take steps to solve whatever their problem is (no matter how small).

Picking your topic

When picking a topic for your email course, you need to think about two things: (1) what is a particular problem your audience wants to solve and (2) what your endgame is. Are you trying to funnel people into one of your paid offerings?

Your email course should do a few things:

  • Establish you as an authority on your topic
  • Give your readers pure value
  • Give your readers actionable steps that they can take
  • Solves some problem that your reader has
  • Provides instant gratification to your reader
  • Prime them to be interested in your paid product

“Because email has that personal feel, you can really give your readers a solid introduction to you and how you work. Your email course shows off your teaching style, your personality, and your authority on the subject. By the time your student has finished your email course, they should be able to trust you as a teacher and a person and will most likely keep coming back to you as their source of information.”

— ConvertKit

Your email list course should be like a first step towards the promise offered in your paid product.

For example, my free course, Blog Boom Bootcamp offers beginner blogger tips, but if you want to go way more in depth, you’ll want my premium course, Break Into Blogging.

Your content

Most email courses are 5-10 days in length. There’s no hard and fast rule, but 5-10 days is a good guideline.

The content in your email course should be a mix of purely valuable educational content, and content that primes the reader for your paid product.

After welcoming your reader and explaining what the course is going to do for them, your first few days should provide pure value. You should not spend the whole time pitching. Save the pitch for the last couple days, and even then, mix it in with valuable content.

Your course needs to help people solve their problem. If it doesn’t do that, no one is going to want to buy your product because they won’t trust that you can solve their bigger problem. So focus on value about all else.

Pro tip: At the end of each email, encourage them to reply. Say something like “hit reply and let me know XYZ.”

how to create an email course

Getting people to sign up for your course

The best way to get people to sign up is to create a landing page using a tool like Leadpages. Leadpages allows you to create highly customized, and high converting, landing page. I wrote a blog post about Leadpages here.

Here’s an example of the landing page for my email course.

 How to Create an Email Course Leadpages

Create a simple landing page with a short description of what people will get out of the course and you’re good to go.

You can promote that landing page:

  • In social media posts
  • In your social media profile links
  • In emails to your list
  • In blog posts
  • In your blog navigation menu
  • And wherever else you can!

Setting up your email course in ConvertKit

If you’re using ConvertKit, setting up your email course is easy.

First, make a form for your course. (People will still sign up through Leadpages, but everything ultimately goes through that form).

Once you have a form, set up a “sequence.” A sequence is simply a set of emails that go out at scheduled intervals. So for your email course, you might create one welcome email that goes out immediately upon signup, and then five content emails that go out every 24 hours for 5 days.

 How to Create an Email Course ConvertKit

Finally, go to the Automations tab, and set up a “rule” saying that every time someone signs up through your course form, they get subscribed to your course sequence.

ConvertKit makes it easy.


So, get to work creating that email course! It'll provide great value to your readers and give you a chance to talk about your paid product.

Let me know in the comments how it goes!

how to create an email course